When we talk about Toyota, our focus automatically shifts towards practical people carriers with a good average. While that might be an area where a Toyota outshines its counterparts, that does not necessarily mean that some of the luxury models by Toyota like the Supra, Tundra SUV, and the Crown sedan are to be overlooked. This blog aims to explore the history of luxury at Toyota and provide a list of 5 Toyota luxury cars of recent times.
The Birth of Luxury and Lexus at Toyota
The birth of luxury at Toyota began in the early 1980s with the introduction of the “F1” project which would turn out to be the first Lexus model by Toyota. Originally, Eiji Toyoda, Toyota’s president, aimed to compete with the flagships of the industry like Mercedes-Benz and BMW. This led to an expenditure of over a billion dollars on the manufacturing and assembling of the Lexus LS 400 which outperformed its counterpart Mercedes-Benz 420 SEL in fuel economy and reliability. Lexus was supposed to serve the purpose of introducing luxury to the wealthiest people in America and judging by the brand’s current popularity, it would be safe to say that the plan worked brilliantly.
Top 5 Toyota Luxury Cars
This list is curated and added on by taking the list provided by Toyota itself.
|
Model |
Price (USD) |
Economy (MPG) |
Features |
|
$43K |
39/37 |
|
|
|
$39K |
22/29 |
|
|
|
$39K |
17/22 |
|
|
|
$40K |
36/35 |
|
|
|
$50K |
76/71 (MPGe) |
|
Toyota Crown: A Consumer Favorite
Toyota Crown came out in 2024 at a starting MSRP of $40,000. Enthusiasts have argued that Toyota Crown might be the best luxury car out there simply because everything in it works. Even the 12.3 inches of display in the interior center of the car is adequately big, sharp, and responsive. In recent times, the biggest hindrance that might come between a car and it being a luxurious one is reliability. With the inclusion of so many hi-tech features in a car, consumers are often left asking, “Exactly how much of these features actually work. Are they just for show or do they in any way contribute to the reliability of the car?”.
Conclusion
Toyota has a long-fostered history of luxury forged right into the heart of the brand. With the introduction of Lexus, they have improved their position in the market by supplying both domestic and luxurious vehicles globally. With models like Camry, Crown, and Corolla getting immense popularity, Toyota’s advancement in the automotive industry is evident for the foreseeable future.